Business humor and jokes, including humorous stories, experiences, and articles

David Koontz is the marketing vice president of American Tourister.

He explained why they began usiing the "gorilla-attacking-suitcase ad" again.

"Recognizing the great equity we had with the ape, it seemed logical to bring him back with his family to relate to the family vacation traveler."

Perhaps Koontz is on the same level as the ape...but don't drag me to that level.