Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example...
- The American slogan for Salem cigarettes, "Salem - Feeling Free," got translated in the Japanese market into "Whensmoking Salem, you feel so refreshed that your mind seems to be free and empty."
- When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe.
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