Cross Cultural Business Archives

Sep12
International Marketing Crisis - Part 7
Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example... - Japan's second-largest tourist agency was mystified when...
Sep11
International Marketing Crisis - Part 6
Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example... - Hunt-Wesson introduced its Big John products in... Continue Reading
Sep10
International Marketing Crisis - Part 5
Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example... - An American t-shirt maker in Miami printed... Continue Reading
Sep 9
International Marketing Crisis - Part 4
Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example... - Ford had a similar problem in Brazil... Continue Reading
Sep 8
International Marketing Crisis - Part 3
Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example... - The American slogan for Salem cigarettes, "Salem... Continue Reading
Sep 7
International Marketing Crisis - Part 2
Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example... - In Taiwan, the translation of the Pepsi... Continue Reading
 


International Marketing Crisis - Part 1
Why Learn Chinese
Attitude Differences - Part 6
Attitude Differences - Part 5
Attitude Differences - Part 4
Attitude Differences - Part 3
Attitude Differences - Part 2
Attitude Diffrerences - Part 1
Get My Wife
Somebody's on the Well

Cross Cultural Business Archives

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